Competition
December 18th, 2008Definition: Sustainable Sources
The materials used in a given product come from sources that are easily planted and replenished, and grow naturally.
While the economy has been at the forefront of the news lately, we need to try to keep our focus on sustainability, especially when it comes to construction and transportation. The strong temptation is going to be to go back to old wasteful, more polluting methods because many still think they are cheaper. They are not.
Affordable gas is a double-edged sword. It can present us with an incredible opportunity to leap forward and make some real gains against global warming; at the same time, it can lull us back into complacency and allow us to continue our gas guzzling ways.
Right now the U.S. has a chance to take lead, and by doing so, regain a great deal of its lost stature in the world. It can do this by making a concerted effort to do everything possible to create a sustainable economy, not just one that is continually growing.
It can do this in several sectors, but primarily energy. If the U.S. were to unleash its full potential on renewable, it would quickly out produce every other country that currently leads in wind, solar, geothermal, and fuel cell technologies.
The U.S. can also lead the way in clean transportation, both by building mass transit systems, which the gas spike proved that people would use in numbers, and by building a new generation of hybrid vehicles. The U.S. can also lead the way in wind power, of which it has plenty. It can also lead the way in biofuels like bio diesel from algae.
However, all this will only happen once there are no more impediments to change. Everything changes, and that means just like the Internet is taking over newspapers and TV, the old way of building cars and houses is over. In five years we will think that any car getting less than 100 MPGs is a joke, and any new home not making at least as much power as it uses, is a waste of money. Both of these are already available. All we have to do is figure out how to build them cheaper.
That is what competition is all about.
–Mark Alvis